GUCCI

 

    Everyone must already know this one fashion brand. A brand that is well-known in all circles, whether it is children, teenagers, or adults. Usually people are competing to get a collection from Gucci that has just been released or items with rare designs. Well, why is this brand so loved in all circles? And what makes this brand a very iconic brand in the world? Here I will tell you the profile of this brand.

    Gucci is one of the most famous fashion brands in the world. Gucci was made by Guccio Guci in Florence, Italy, in 1921. The man who was born in Florence, Italy in 1881, had worked as a lift guard at the Savoy Hotel, London. The guests of the hotel where he worked came from nobles and wealthy businessmen. Gucci often observes the luxury items brought by its guests. Starting from leather bags, leather shoes, to the luxury accessories they wear. Until finally, Gucci stopped working and returned to Florence. Then he started his career as a saddle craftsman. The demand for Gucci saddles is also very much. Until finally in 1921 he opened his first boutique, the house of Gucci.

Due to the development of the times and the passage of time, saddle enthusiasts began to decline. Gucci began to draw bags and shoes, with the inspiration of luxury items for hotel guests where he worked in London. Bags and shoes made by Gucci are selling well. Unfortunately, because of the impact of the 2nd world war, there was a skin crisis that hit Florence. Gucci decided to replace the material of its product using canvas, and differentiated it with the g double logo.

    Gucci is seen as one of the most famous, successful and easy-to-find fashion brands in the world. Now Gucci is owned by the French conglomerate company, Pinault Printemps-Redoute. Business Week magazine said that this brand earned seven billion USD in 2006. In addition, Gucci is the Italian brand with the largest sales in the world. The company has about 425 stores worldwide and sells its products to other stores.

    At first, Gucci designed clothes by opening a small shop in Rome. Then in 1947 started making bags. This business continued to grow until making shoes in 1950. Guccio Gucci opened a store in Milan in 1951, and this was followed by a branch in Manhattan, New York, United States. 

Guccio Gucci lived in West Sussex, England and died on January 2, 1953, at which time his company was at its peak.

    In 1960 Gucci decided to open many branches in Asia. Gucci was taken over by his sons, Rodolfo ran the company in Milan, Vasco oversaw production in Florence, and Aldo moved to manage the Gucci branch in New York.With the change in leadership, the Gucci brand expanded to open up international locations and diversify product lines.Nielsen, a global information company, ranked Gucci as the most sought-after luxury brand in the world in 2007.

    The company also launched its logo namely GG which is the initials of Guccio Gucci. In addition to clothing, this company also issued a collection of accessories. But sales of Gucci accessories are still below mainstream products such as clothing and bags. Then Gucci also launched a perfume and cosmetic business. Gucci is a fashion brand favored by many women and world celebrities.